Memorial Day and a Veteran-Owned CBD Brand You Should Know About

Memorial Day has become a time where you traditionally get together with family and friends. Maybe you gather at one of the parades or a day at the beach with a large tray of patties to cook? Both are popular options. 

Companies in every industry that caters to the general public also take Memorial Day as an opportunity to host discounts and special deals. We also do this at Hemmfy, and we guess that’s why you’re here in the first place.

But we couldn’t even offer discounts on Memorial Day if we didn’t talk about the date first.

Memorial Day is memorable for many reasons, but the origins of a holiday are often lost to popular traditions. 

Here, few people ask themselves, well, why am I getting this discount on a CBD-infused muscle rub? 

We’re here to answer that question, and offer you some discounts. 

What Does Memorial Day Honor?

Originally known as Decoration Day, the Grand Army of the Republic established the holiday on May 5th, 1868, as the Civil War came to an end. The holiday started as a means to pay tribute to the graves of soldiers fallen in battle.

The first date assigned was May 30th, as it is the time of the year when flowers have bloomed throughout the spring, and summer is right around the corner. This way, the graves of the soldiers could be decorated with recently bloomed flowers.

Different stories claim the origins of Decoration Day, including accounts of civilians from confederate states paying tribute to Union soldier’s tombs and vice versa. The truth is that the actual origins of the federal holiday are not entirely clear, and dozens of cities around the country claim to be its birthplace.

But in that case, we’re talking about Decoration Day. When it comes to Memorial Day as we know it today, the officially declared birthplace for a holiday is Waterloo, N.Y., as proclaimed by President Lyndon B. Johnson in 1966. 

From this point onward, Memorial Day ceremonies were held on May 30th as a federal holiday, which means that legislation was passed and proclamations that designated the day and its importance.

At the time of President Johnson’s statements, the Second World War had already taken place. Being so, in 1971, Decoration Day changed to Memorial Day. A National Holiday that is celebrated on the last Monday of May. 

Memorial Day is held to aid in the remembrance of those heroes who have died in military service for the U.S. But it has also been adopted by the crowds craving sunlight and warm weather as the unofficial start to the summer.

Veteran-Owned Brands on the Rise

As the cannabis industry continues to be normalized and rids itself of the long-standing taboos it has carried for decades, more and more communities are beginning to become a part of it. An important one at that.

For instance, the number of black-owned and women-owned businesses in the cannabis industry is growing exponentially. Celebrities and social leaders are also committing to taking roles to decriminalize non-violent cannabis offenses and have launched their own brands. 

But with Memorial Day right around the corner, we decided to delve into another vital community joining the party- veterans.

They are a community whose addition to the industry speaks volumes about where the industry itself is heading.

Brands like Pure American Hemp Oil are the epitome of veteran-owned businesses. Pure American manufactures and distributes premium CBD, and zero-THC hemp products made and extracted in the USA. From US soldiers and soil to the homes of US citizens.

You can find Pure American Hemp Oil products right here on Hemmfy.com.

Pure American Hemp Oil is committed to using only the highest-quality broad-spectrum oil, ensuring THC is wholly removed from the finished good. Not only that, but PAHO also has a Veteran & First Responder Partnership program that allows veterans & first responders to receive 25% off all CBD products for personal use. An initiative led by the belief that patriots should live a better quality of life by granting them access to affordable premium hemp-derived CBD products.

Under the PAHO brand, you’ll be able to find anything from CBD gummies and other edibles to tinctures and bath bombs.

But like PAHO, there are dozens, if not hundreds of veteran-owned brands that have found the medicinal application of hemp to be an opportunity. Not only for entrepreneurship but for a chance at a better life.


In our eyes, the veteran community's adoption of the cannabis industry speaks volumes of what cannabis and hemp are. The hemp plant and CBD play a significant role in many people’s lives, including army vets, which is just one of the reasons why we decided to pay tribute to Memorial Day in a short, but heartfelt blog post.

Hemmfy articles and blogs are meant to entertain and educate. However, we are not medical professionals and do not intend to give medical advice through them.

The knowledge around CBD and other cannabis-derived products is growing and constantly changing, as does their legal status. Hence, we recommend checking with your local authorities and a licensed physician prior to consumption.

Simon Cartagena

Simon Cartagena is a full-time cannabis copywriter. This has led him to write for companies like Hemmfy.com where he acts as Senior Content Writer and other world-renowned cannabis publications. Simon has created Content Marketing strategies and articles that have helped company revenues increase by up to 1,000%. Simon’s goal is to help people understand cannabis in an industry where misinformation seems to be predominant.